Pay-per-click marketing is a way of using search engine
advertising to generate clicks to your website

Reach Right Audience at Right Time

You pay only when someone clicks your ad, views your video on YouTube, or calls your business.

PPC is an online advertising model in which advertisers can display ads for their goods or services when users people searching for things online enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.

Our PPC Process

Our 5 step PPC process ensures that your business gets the most out of our services.

Discover Opportunities

The cornerstone of any successful PPC campaign is keyword research choosing the best keywords to bid on that are most likely to result in clicks and conversions.

  • Keyword research should start with a page or a group of them.
  • Keep an eye on your search query reports
  • Know your negative match types
  • Explore negative keyword options before your campaign goes live.
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PPC marketing allows you to precisely target your ideal audience. The better you can target your audience, the better you can match your ad and landing page to their needs, which increases their odds of converting.

  • Remarketing
  • Maximize Mobile
  • Bid on the Competition
  • Use In-Market Audiences
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Campaign Setup

Decide which search engine to advertise with Google AdWords and Bing Ads are the most popular. Sign up and create an account. Select PPC keywords that reflect what someone would type into a search engine when looking for your product. Set your bid for different keywords and select your daily, or monthly, budget.

  • Choose your budget
  • Create your ads
  • Select keywords to match your ads to potential customers
  • Enter your billing information
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PPC optimizations are essential to sustain or improve your paid search advertising campaigns’ performance and reach organizational goals.

  • Keywords: Keywords drive ads on the search network.
  • Find the search terms from the keyword tab in any given campaign or ad group.
  • Several experts believe you shouldn’t use negative keywords for ads on the Google Display Network.
  • Create three to four ads for each ad group, and use different messages for each to see which does the best.
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Getting your website to rank in Google is harder and more competitive than ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest.

  • Google Webmaster Tools
  • Check My Links
  • SEO Report Card
  • Google Analytic Report
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Services We Provide Under PPC

There are many different marketing services we provide under the PPC campaign.

Google Adwords

We all know that Google is the most used search engine and Adwords is therefore the effective way of advertising under PPC. Enjoy getting the best view for customer who search for your products and find keywords that will complement your strategy on online marketing.

Bing advertising

Do not limit your advertising and marketing campaign with Google, but ensure that you stay on top on the second most used search engine, the Bing.

Facebook ad

It is not easy to find a person without an account in Facebook and it is definitely a platform you don’t want to miss on. Our PPC services include placing relevant ads strategically placed on Facebook.

PPC Audits

This is not where we build you a campaign but we help evaluate the performance and effectiveness of your current PPC campaign. We would consult you on the best way to improve your campaign with your existing service provider.

Read Our Blogs to Enrich Your Knowledge

Stay up to date with latest technology news and trends in the market

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September 29, 2017

Optimize your search, Facebook, and display targeting with call analytics

There’s a number of tactics you can use to create a more comprehensive Facebook presence for your business.

Read More
March 06, 2018

Google Surveys now available in more than 50 countries

Google announced on Tuesday that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more than 50 countries.

Read More
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March 06, 2018

Google is extending Search capabilities to iMessage and other browser apps on iOS

Google on Monday announced three new features for the Google app on iPhone and iPad.

Read More


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