Email Marketing

Writing Emails that Get Opened, Read, and Clicked

Optimized Email Marketing Solutions for Custom Audience

We help small, medium and larges businesses connect online with existing
customers to promote the sale of goods and services.

Email marketing is popular because it is relatively easy, quick to get started, and inexpensive. When done right it can also generate quite a bit of profit. The premise behind email marketing is that you as a business owner build a list of clients, customers, prospects, and subscribers who want to hear from you. You then market to them by email regularly to stay top of mind and make more sales.

Our Email Marketing Process

Our 5 step SEO process ensures that your business gets the most out of our services.

Mission Identification

The first step in strategic marketing is to articulate the reason why the enterprise exists and how it can benefit target consumers over the long term. In particular, this mission statement is intended to anticipate the future and describe an ongoing role for the organization's product, service or expertise. For example, the mission of an aerospace firm might be to provide continuing innovation in global transportation. A hospital could state a mission to take the lead in improving public health and education.

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Situation Analysis

Organizations conduct a situation analysis, also known as a SWOT, to evaluate and prioritize their strengths, weaknesses, opportunities and threats. This second step in the strategic marketing process helps managers understand the resources they can build on and the challenges they will encounter. Strengths and weaknesses are considered internal factors, under the firm's control. For example, a good image in the fashion press would be a key strength for a dress manufacturer, while a poorly maintained relationship with clothing retailers would be considered a weakness. Opportunities and threats arise from the external environment, such as a strong economy or a new payroll tax.

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Marketing Objectives

The third step in strategic marketing is to set marketing objectives. These are clear, measurable goals that give decision makers a basis for making choices and assessing progress. Objectives are typically expressed in terms of one or more quantitative targets like revenue, profit, sales or market share. Importantly, each objective must be achievable within a fixed period of time. For example, aiming for a five-percent increase in profits might be realistic within a year, but probably not within one quarter.

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Strategy

The fourth step in strategic marketing is strategy development. This involves selecting a target market, or a distinct group of consumers who are more than likely to buy the firm's product or service. Marketing planners must also choose implementation tactics, specifically, effective ways to use the marketing mix tools of product, promotion, price and distribution to reach and influence prospective buyers.

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Evaluation

The fifth step, evaluation, means specifying how, when and by whom these tactics are to be monitored and assessed over time. Tracking every possible aspect of any email campaign has been refined to a high art by the major email service providers, and you can benefit by carefully reviewing the metrics of your email marketing such as opens and click-throughs.

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Read Our Blogs to Enrich Your Knowledge

Stay up to date with latest technology news and trends in the market

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September 29, 2017

Optimize your search, Facebook, and display targeting with call analytics

There’s a number of tactics you can use to create a more comprehensive Facebook presence for your business.

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March 06, 2018

Google Surveys now available in more than 50 countries

Google announced on Tuesday that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more than 50 countries.

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March 06, 2018

Google is extending Search capabilities to iMessage and other browser apps on iOS

Google on Monday announced three new features for the Google app on iPhone and iPad.

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PARTNERSHIPS & AFFILIATIONS

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