A product website that makes a niche composter easy to understand and easy to buy
The Jora compost tumbler has a loyal following but needs explaining. The website tells the story, answers questions and sends shoppers to authorized retailers.
The client at a glance
Facts taken from the client’s own website.
The challenge
A compost tumbler is a considered purchase. Visitors want to know how it works, whether it suits their climate, how to assemble it and where to buy a genuine one. Jora also needed to guard against counterfeits and to support schools and existing owners.
The goals
- Explain what makes the Jora different in plain language
- Send shoppers to authorized retailers with confidence
- Support owners with guides, assembly help and warranty registration
- Promote the school composting program
What we did
Tell the product story
A clear homepage covers the 1989 Swedish origin, year-round performance and key facts, with a video that shows the tumbler working.
Make buying easy
A Buy a Composter page lists authorized retailers, and a notice warns Canadian buyers about counterfeits.
Support after the sale
Help and tips, assembly videos and manuals, and online warranty registration are a click away.
Reach beyond homes
A school composting program page, a photo gallery and customer reviews broaden the audience.
The results
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