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Case study · Digital Marketing

Offer-led lead generation for a Houston car buying business

IQ Auto Buyers pays cash for cars, trucks and motorcycles. Its website and marketing are built to turn a quick search into a quote request.

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ClientIQ Auto Buyers
IndustryAutomotive · Vehicle buying
LocationHouston and Columbus, Texas
ServiceDigital Marketing

The client at a glance

Facts taken from the client’s own website.

~20 minTypical time to sell, per the client
10Cities with their own pages
$200Challenge: beat a valid CarMax offer or pay $200
2Texas locations: Houston and Columbus

The challenge

People selling a vehicle compare dealerships, large buyers and private sales, and they want a fair price fast. IQ needed to explain its simple process quickly, stand out from competing offers and capture a quote request from every serious seller, in Houston and in other cities.

The goals

  • Capture quote requests with a short form on the page
  • Reach sellers searching for cash offers on cars, trucks, motorcycles and ATVs
  • Win local searches city by city
  • Give sellers a clear reason to choose IQ

What we did

1

Offer-first message

The homepage leads with a free offer, a short form and a hero video, and explains the process: about 20 minutes, with title work handled.

2

A page for every seller

Separate pages cover cars, trucks and SUVs, motorcycles, ATVs and commercial or fleet vehicles.

3

City-by-city reach

Dedicated pages target sellers in Houston, Dallas, San Antonio, Austin, Seattle, Las Vegas, Los Angeles, Salt Lake City, Atlanta and San Diego.

4

A reason to act

The $200 Challenge offers to beat any valid CarMax offer, while reviews, recent purchases and two office locations build trust.

The results

Results to addAdd measured results here, such as quote requests per month, calls and cost per lead.

Services used

Google Ads (PPC)Social Media ManagementContent MarketingMonthly ReportingAll Digital Marketing services

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