Deep insight into customers help you improve their shopping experience and your profitability. Segment customers by demographic criteria, distinguish between first time and repeat visitors, and by their buying history in your online shopping cart.
Customers are more likely to buy if you make online shopping personal for them. Magento Enterprise Edition helps you match special content, promotions, and pricing to any customer segment, and to increase order values by suggesting products based on buying history.
Improve conversion and increase revenue with coupons for specific customer segments, products, categories, dates, and times. Attaching unique codes to email, newsletter, and other promotions helps you manage coupon usage and the effectiveness of each promotion.
Recommend products to your entire customer base or just to specific segments using Magento Enterprise Edition’s advanced rule-based product-relations functionality. Use it to generate more up-sells and cross-sells, and to present more buying options at check out.